SmallBizGenius Analysis

Natori, a brand known for its lingerie and apparel, receives mixed feedback regarding its online shopping experience and product quality. While some customers praise the fit and style of Natori bras, many report issues with the website's usability, inaccurate sizing, and a frustrating return process.

Category Breakdown

Scores based on analysis of 13 recent reviews

Website Usability

3.0/10

Several reviewers describe the Natori website as difficult to navigate and user-unfriendly. They specifically mention issues with finding sizes and colors, and a generally frustrating shopping experience. For example, one reviewer states the website is "THE MOST USER UNFRIENDLY website ever!"

5 reviews mention this

Product Quality

4.0/10

A number of reviewers express concerns about the quality of Natori products, with some reporting issues like underwire popping out, ripping after washing, and cheap fabric. One reviewer stated their Natori bras were "100x worse quality than my Victoria’s Secret Bras". Another mentioned a robe "infested with lint".

6 reviews mention this

Sizing Issues

4.5/10

Several reviewers mention that Natori's sizing is inaccurate, particularly with bra cup sizes. One reviewer advises to "Must purchase one cup size larger." Another received the wrong size altogether.

3 reviews mention this

Returns and Refunds

3.5/10

Multiple reviewers report difficulties with the return process, including long delays in receiving refunds and being charged return shipping fees. One reviewer is still awaiting a refund after 5 weeks, stating, "Return received 5 weeks ago, no refund."

5 reviews mention this

Customer Service

3.0/10

Several reviewers describe Natori's customer service as unhelpful and unresponsive. They report difficulty getting assistance with returns and refunds. One reviewer said they "called, emailed repeatedly for a MONTH. And I cannot get help making a return."

4 reviews mention this

Pros & Cons

What Customers Love

Bras are comfortable and stylish when the correct size is received Mentioned 3x
""Great bra when ordered from Nordstrom...Excellent bra but cup size is not accurate.""

Common Complaints

Website is difficult to navigate and user-unfriendly Mentioned 5x
""THE MOST USER UNFRIENDLY website ever! It is Difficult to navigate to the colors and sizes.""
Inconsistent product quality, with reports of ripping and poor construction Mentioned 6x
""Low quality, washed it once and it is ripping off.""
Inaccurate sizing, particularly with bra cup sizes Mentioned 3x
""Excellent bra but cup size is not accurate. Must purchase one cup size larger.""
Difficult and frustrating return process with delays in refunds Mentioned 5x
""Return received 5 weeks ago, no refund.""
Unresponsive and unhelpful customer service Mentioned 4x
""I have been on their site (doesn't recognize order number), called, emailed repeatedly for a MONTH. And I cannot get help making a return.""

Common Questions About Natori

Answers derived from customer review patterns

Is Natori legit and trustworthy?

Natori is a legitimate company selling lingerie and apparel, but based on 13 reviews, their online shopping experience raises concerns. While some customers are satisfied with the product quality and style, many report issues with the website, sizing, and customer service. The negative experiences related to returns and refunds suggest a need for caution when ordering online. Therefore, while Natori is a real brand, the trustworthiness of their online operations is questionable.

Based on 13 reviews

Does Natori have good customer service?

Based on the available reviews, Natori's customer service receives predominantly negative feedback. Several reviewers report difficulty getting assistance with returns, refunds, and general inquiries. Customers have described the customer service as unresponsive and unhelpful, with some waiting weeks for a resolution. This suggests that Natori's customer service may not be reliable or efficient in addressing customer concerns.

Based on 4 reviews

Is Natori worth it for small business?

For small businesses, Natori presents a mixed bag. The potential for inconsistent product quality and frustrating customer service experiences could outweigh the benefits of their products. If a small business is considering Natori for employee apparel or gifts, it's crucial to carefully weigh the risks of potential sizing issues, quality concerns, and difficulties with returns. Other brands may provide a more reliable and hassle-free experience.

Based on 0 reviews

What is Natori's return policy like?

The reviews suggest Natori's return policy can be problematic. Several customers report difficulties with the return process, including delays in receiving refunds and being charged return shipping fees. One reviewer was issued a gift card instead of a refund to their credit card. These experiences indicate that Natori's return policy may not be customer-friendly or easy to navigate.

Based on 5 reviews